Subscribe Feed (RSS)“Baka ikaw na ang next Fresh Confidence Star” is now the buzz for the online community commercial model wannabes. The winner of this nationwide online search for aged 13 and above will not only be the lead talent in the next Colgate Fresh Confidence TV commercial, he or she will also win a P100,000 tax-free cash prize.
Star aspirants only need to experience the intense feeling of freshness after brushing with any variant of Colgate Fresh Confidence with Cooling Crystals and interpret their intense fresh feeling by making a music-video. Entrants are then asked to log on to and register at www.colgatefreshconfidence.ph, then upload the final video for a fighting chance at instant stardom.
The video should not be more than four minutes long and should be in AVI, MPEG, FLV or cellphone video capture format. Entrants must lip-sync to the Colgate Fresh Confidence TV commercial sound track, “Akin Ka Na Lang” by Itchyworms.
From the uploaded videos, 50 semi-finalist will be chosen base on a consumer online voting scheme, wherein consumers get to vote for their favorite music video as many times as they want. A judging panel will narrow down aspirants to 10 finalist based on the following criteria: Originality/Creativity (25%), Depiction of Intense Freshness (50%), and Overall Appeal (25%). The next star will be chosen from the 10 finalist based on his/her previous ranking (60$) and interview (40%).
Finding one’s way around the contest website is extremely easy. Its entire important links are displayed via cooling crystals to the left and right of the homepage interface. Aside from the main page, other links include uploading page, all videos page, promo information page, song download page, tips page, comment page, and refer-to-a-friend page. The site also has a facility for searching for videos by name, title, most voted, and newest uploaded video that makes the site even more user-friendly.
For those who have yet to submit their entries, the contest started April 1 and is accepting video-auditions until 11:59 pm of May 31, 2008. Aspirants can upload as many different video-entries as he or she wants for a big chance of qualifying as a semi-finalist. Announcement of winners will be in June 2008.
Joining is so easy. And if need internet connection, just buy specially marked Colgate Fresh Confidence with Cooling Crystals 150 ml and get 30 minutes free Internet coupon and present at any Netopia branch.
So, want are you waiting for, upload your videos now and be the next Colgate Fresh Confidence TV commercial model.
